A Phoenix HVAC company.
Magid has scored more than 4,700 ads on engagement and activation. Both of the ads we made for this company landed in the top corner: above 80 on engagement and around 95 on activation.
[Magid benchmark chart]
Your Story. Told Right.
Story strategy & video for service businesses that brings in more customers, better hires, and bigger deals.
Most business videos look nice and do nothing.
You paid for footage. You got a pretty video that sits on your website and doesn't move the needle. Meanwhile, the thing that actually sets you apart — how you treat people, why you do the work, what your customers' lives look like after — is never understood.
That's not a video problem. It's a story problem.
We're a storytelling agency that happens to use cameras.
If cameras disappeared tomorrow, we'd learn new tools and keep telling stories. Since 2016, we've helped trades and professional service companies figure out which story to tell, who needs to hear it, and what it should get them to do. Then we make it, and make it great.
Stories that outperform.
A roofing company.
11x return on ad spend from a streaming TV campaign during live sports, with a 98% completion rate. The spots drove 18% of the company's total web traffic.
A window company.
Their ads were already returning 6–7x. Our creative took it to 11x.
Three steps to a story that sells.
- Book a call. Tell us where you want the business to grow.
- Get a story plan. We map the stories your customers, recruits and partners need to hear, and build a plan around the growth you're after.
- Launch. We produce it, refine it with you, and get it in front of the right people.
From the first idea to your story, told right. See our full process
Built for service businesses.
Trades
HVAC, electrical, plumbing and the companies that keep homes and businesses running.
Explore tradesProfessional services
Legal, real estate, and finance firms that win on trust.
Explore professional servicesFAQ
What does it cost?
We start with your growth, not a price sheet. We look at what growth is realistic as a percentage of your revenue, then build a custom plan designed to deliver outsized returns on what you invest. A short call is the fastest way to a real number.
Can we start small?
Yes. Plenty of clients start with one story and add more as the results come in. We can also stage payments or bill monthly.
We already shoot video on our phones. Why hire you?
Keep doing that. Phone video is great for staying in front of people. What we do is different: figure out the story that changes how someone sees you, then tell it well enough that it keeps working for years.
Do I have to be on camera?
No. Sometimes the owner is the best storyteller; sometimes it's your customers or your team. We'll figure out who tells it best.
Do we get clips for social?
We can cut shorter versions from the same shoot so one production works across your website, ads and social. What's included depends on your plan, and we'll map it out together.
How long does it take, and how many revisions?
It depends on scope, and we'll give you a timeline on our first call. Most projects go through one or two rounds of revisions, including a live review call with you.
Make your story work for you.
The businesses that win aren't the loudest. They're the ones people remember. Let's figure out what your story is and what it can do for your business.
Book a callSet Up An Intro Call
We'd love to learn about your goals and see how we can help!
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